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In the Works

Site and brand direction for In the Works, an online publication for mission-driven founders

Art Direction, Design

Creating a sub-brand
In the Works is a new publication from Help Scout geared towards mission-driven founders. The visual direction embodies the authenticity, grit, and work-in-progress ethos of company builders.
Built on a design system
We’re no strangers to design systems at Help Scout, but In the Works presented a green-field opportunity to build something from the ground up. Responsive spacing & typography plus a component-first approach kept our team consistent and helped us stand up an entirely new site in months.
topnotch visual content
In the Works is a multimedia publication with a range of visual treatments. Our team leverages systematic collages, photography, and commissioned editorial illustration to bring serialized content, featured articles, and smaller bite-sized pieces to life.
Erik Blad
Bronwyn Gruet
Christine Kim

Mark Carter
Alex Haynes
Katia Zanotti
editorial team
Hillary Noble
Kristen Bryant Smith
Diana Price
Bronwyn Gruet
Paige Vickers
Janice Chang
Sonny Ross
Erik Blad
And Many Others