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Burton Web Design

A system of modular website sections that give visitors a beautiful start to their ecommerce experience

Web & System Design

bringing stories to market
The homepage and landing pages for Men, Women, Youth, and Bags are merchandised, and constantly updated, using this modular system.
documented for clarity & iteration
We kept record of the grid system, type scale, character counts, and key interactions. This foundation allowed us to stay consistent and evolve.
flexibility at scale
While the core structure served the brand for many years, style and content updates made way for new creative, campaigns, and an always-fresh site.
Creative Direction
Evan Rose
Art Direction
David Pfluger
Julie Toth
Additional Design
John Brown
Julie Toth
Andrew Lakata
Ryan Forde
Gabe L'Heureux
Dean Blotto Gray
Jesse Dawson